Anyone who"has worked in an "in-house" B2B or B2C marketing environment likely understands what it means when there's so much to do that you might scream, yet commercial pressures from within the business are pushing even harder for results. To work effectively with these pressures, it's important to still get the marketing fundamentals right and avoid distractions which will divert you off track.  Here's what I've found are 7  de-railers that limit any chance of marketing success and my advice on how to avoid derailment!

1. Flying Blind

If you don't know where you are going you'll end up somewhere else. Operating without considered objectives and/or a means to measure progress, including web analytics, is essentially flying blind. You might have an activity list, but you don't have a plan. It's impossible to define success if you have no way to establish and track your objectives. Those objectives have to relate directly to…

If you noticed significant changes to your organic traffic from Google through May this could be the result of a major algorithmic change in Google. It's reputed to impact longer tail queries, i.e. less popular searches typically of 3+ keywords in the search keyphrase often related to specific product queries in commercial sites. But the analysis of my site later in this post suggests it affects shorter terms too. As always, Search Engine Land has a good backgrounder on the update and this is a useful agency perspective on implications for different site types. I also recommend viewing this update from Google - they produce many videos for Webmaster Tools these days, but this is a must-watch for anyone involved in managing site traffic: In the video, Google head…