The pace of development of new software to help digital marketers measure, manage and improve through 2009 has been incredible. There has also been no shortage of statistics about how consumer search and socialise online. This page shows the most popular types of software and statistics according to the "voice of the crowd" - that's use you - I have featured these tools and software in my Twitter - partly to be useful and partly just so I can remember the developments without doing a full blog post. This top 10 list is ordered according to how many people have clicked through from Twitter to my directory created with Mediwiki - you can also view the full list of software tools and statistics for digital marketers. Social Media Usage Statistics…

A comparison of 36 social media monitoring software tools

There are a bewildering number of social media monitoring tools to choose from. A 2015 comparison of social media listening tools from Ideya Ltd shows that there are around 250 tools available. Of these 191 are paid, with the remainder free or using a combined model.

How to decide which tool(s) is best for you?

Knowing how to decide on the best tool is certainly challenging. This post isn't as comprehensive or up-to-date as the latest Ideya report, thanks to all the merger and acquisition activity in this area, but it compares 36 of the best known social media listening tools including free and paid. If you want to know the free tools go straight to category 4. The bulk of the work on the original post was completed by a specialist, Michael Brewer of Clerestorey who compiled this comprehensive directory of…

The 4th Annual cScape-Econsultancy customer engagement survey is released today - this post is a preview featuring my contribution. You can download the full survey and read the introduction from the cScape site - this is worth downloading since as well as the research it has commentary from many well-known UK and US experts making recommendations in areas of engagement such as social media (of course), mobile, employee engagement and customer service. Here is my contribution.

Reviewing your opportunities for audience participation

In each of the four years of the cScape-Econsultancy customer engagement surveys, I have been struck by the diversity of aims of organisations in managing customer engagement. But with results now being reported we can see clear, common benefits. Analysis of this years survey of benefits achieved, suggests that the benefits are greatest where active audience or customer participation occurs. The three…