This month, my interview is with Dixon Jones, an SEO who has been involved with Internet marketing for as long as me as founder and director of Search Engine Marketing Agency Receptional which was launched in 1999. Since I last met Dixon at Search Engine Strategies, London, when I asked him for an interview he has also joined link analysis services company Majestic SEO as director, so it seemed natural to find out why and how we should best use link analysis tools, if we don't already. As well as the discussion about the marketing I recommend Q4 which looks specifically at the stages in link-analysis for SEO. By the way, if you don't follow his advice and thoughts already, I can also recommend his SEO focused blog or Twitter

Why use a link analysis service?

Q1. Why is a specialist paid…

Bit.ly is now the defacto standard for URL shorteners in Twitter and Tweetdeck, etc, but I find many marketers aren't aware of how it can also be used for tracking the effectiveness of their content. It's essential to check you're staying relevant and useful through this instant feedback. Before we get to the 4 steps, here is an example of a new (Nov 2009) "click summary" feature in Bit.ly which you access from your home page. You can see that this gives you a great overview of: Geographical location of your audience Use of Twitter.com (just 17%) for interacting against other applications - 20%

How to use Bit.ly to track PR effectiveness

The first 4 steps to get this feedback on what your followers are interested in take just 5 minutes to setup and it's automatic after that, so if you're not already, get tracking! Step 1…

I'm excited by the new opportunities to readily access and manipulate your Google Analytics data through the tools provided by Microsoft Excel gives great opportunities for creating custom dashboards or in-depth analysis. This post shows you how and highlights some of the free and paid tools to help. But many site owners or marketers who aren't web analytics specialists may have missed the announcement in April when Google Analytics launched an API to enable developers to access Google Analytics data and incorporate it into other web services or software. You can see the tools available to link to Excel in the Google Analytics Application Gallery. This is significant since as Econsultancy recently reported in their Online measurement and strategy report, 80% of surveyed businesses are now using Google Analytics, so there is a great opportunity for many companies to get more from their Google Analytics installation by devising reports and analysis to it…