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Email marketing Guide

Learn how to get more from your email marketing

About the email marketing guide

This guide shows you how to take your email marketing to the next level

  • Workbook format makes it quick to review and decide on the changes you need to make to your email marketing to get better results
  • Covers both email communications strategy of relevance, targeting and timing and practical advice on how to improve your email creative
  • Written by Dave Chaffey and Tim Watson, acknowledged email marketing expert. Dave has trained and consulted in Email marketing since 2002 and is author of Total Email Marketing (originally updated in 2006).

What does the Ebook include?

The 7 steps covered are:

  • An introduction to email marketing
  • Step 1. Prioritise your email marketing efforts with the CRITICAL factors
  • Step 2. Set your goals and build your list for Email Marketing
  • Step 3. Defining your Email Marketing Proposition
  • Step 4. Segmentation and targeting
  • Step 5. Defining your integrated email communications strategy
  • Step 6. Creating effective email templates and creative
  • Step 7. Test, learn and refine

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