Learn how to get more from your email marketing

Use our email marketing guide to review your email marketing strategy

Email marketing and Marketing Automation Toolkit
This guide is part of a Toolkit with 6 other resources. Find out more?

Email marketing Guide

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About the email marketing guide

This guide shows you how to take your email marketing strategy to the next level

  • Workbook format makes it quick to review and decide on the changes you need to make to your email marketing to get better results
  • Covers both email communications strategy of relevance, targeting and timing and practical advice on how to improve your email creative
  • Written by Dave Chaffey and respected email marketing experts Jordie van Rijn and Tim Watson. Dave has trained and consulted in Email marketing since 2002 and is the author of Total Email Marketing (originally updated in 2006).

 

About the Email marketing Guide

About the authors

This guide was produced by Dave Chaffey of Smart Insights and Email marketing consultants,  Jordie van Rijn and Tim Watson

 

What does the Ebook include?

This guide covers a lot more than tips to improve your creative and copy, although it does include lots of examples of this! It helps email marketers create a strategic approach to email marketing by using the best communications strategy, targeting and marketing automation to maximise returns from their lists.

The 7 steps covered are:

  • An introduction to email marketing
  • Step 1. Prioritise your email marketing efforts with the CRITICAL factors
  • Step 2. Set your goals and build your list for Email Marketing
  • Step 3. Defining your Email Marketing Proposition
  • Step 4. Segmentation and targeting
  • Step 5. Defining your integrated email communications strategy
  • Step 6. Creating effective email templates and creative
  • Step 7. Test, learn and refine

Related resources for Expert members

Email marketing audit spreadsheet, Email calculator spreadsheet, Email contact strategy template, Marketing Automation Briefing

This guide shows you how to take your email marketing strategy to the next level, covering a lot more than tips to improve your creative and copy, although it does include lots of examples of this! It helps email marketers create a strategic approach to email marketing by using the best communications strategy, targeting and marketing automation to maximise returns from their lists.

Look Inside the Email marketing Guide

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Like all Smart Insights' resources, our Email marketing Guide includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

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Brilliant

I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Email marketing and Marketing Automation Toolkit

The Email marketing Guide is part of Smart Insights Email marketing and Marketing Automation Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 6 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

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