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Learning Paths

Understand principles of machine learning and AI

Learn the key concepts of Machine Learning and Artificial Intelligence and how it can impact your email marketing

Module purpose

Much of the media hype around Artificial Intelligence and Machine Learning technology tends to focus on futuristic visions of driverless cars and creative directors being replaced by AI programs.

In this module we look beyond the hype at how AI and Machine Learning can be applied by most businesses in marketing, and you’ll see their effectiveness when used with email marketing.

How is the Learning Path structured?

  • Objectives
  • What is Artificial Intelligence?
  • What is Machine Learning?
  • What is Deep Learning?
  • How AI and Machine Learning are used in email
  • Summary

Learning Objectives

  • Understand the key concepts of Machine Learning and Artificial Intelligence

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This module is in the Email Marketing and Automation Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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