Learning Paths

Essential email design elements

Learn about the essential design elements of effective email types

Module purpose

Creating effective email communications and analyzing your results will be made easier by understanding your intended audience needs and campaign objectives.

In this module, we will demonstrate why careful consideration of how the design elements of emails are crafted for each targeted segment is critical for subscriber acquisition and retention.

How is the Learning Path structured?

  • Objectives
  • Structure of an effective email
  • Sender recognition
  • Subject line
  • Layout
  • Style, branding, headers, and headings
  • Content for your email
  • Personalization
  • Call to action
  • Signature
  • Footer
  • Plain text version
  • Key points
  • Summary

Learning Objectives

  • Identify the key design elements of high-quality emails for different situations and applications.

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This module is in the Email Marketing and Automation Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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