Understand marketing automation opportunities
Learn how to recognize opportunities to automate parts of your email marketing to save you time and resources
One of the biggest problems marketers face is losing time in curation, copy-pasting and sorting content for their email marketing messages. It can take up a big portion of you and your teams time just to send a frequent ‘business as usual’ email.
In this module, we show you how implementing automation to your email marketing can potentially deliver more relevant, more responsive emails that better fit the interests of each subscriber.
How is the Learning Path structured?
- What is email marketing automation?
- What can you automate?
- How does email content automation work?
- Recognize opportunities for marketing automation.
- Distinguish between the two different types of email marketing automation.