Learning Paths

Improve email copywriting

Learn key copywriting techniques that you can use immediately to get more of your emails opened, read and responded to

Module purpose

Sales letters and emails offer a fast, simple and economical way to attract new customers and generate fresh business opportunities. Unfortunately, 95% of everything that marketers send out by either email or post hits the waste or recycle bin in less than five seconds.

In this module, we will show you how to embrace emotional drivers and create well structured email copy to gain and retain customer attention.

How is the Learning Path structured?

  • Objectives
  • Understanding your audience
  • Structure your messaging appropriately
  • Turning customer need into customer desire
  • Using fixing points
  • Improving engagement with emails
  • Timeless formulas
  • Power words
  • Summary

Learning Objectives

  • Apply customer-centricity to capture and retain your target audience’s attention. Structure your messaging so that you say the right things at the right time
  • Harness emotional drivers to turn customer need into customer desire. Use fixing points to make more people spend more time reading what you write

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This module is in the Email Marketing and Automation Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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