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Learning Paths

Segmentation and targeting for email marketing

Learn how to review and select segmentation and targeting approaches for email marketing

Module purpose

Segmentation will help you target the right customer with the right message and achieve your goals, such as increasing sales or event attendance.

This module will introduce you to using different levels of segmentation and targeting to boost response from your email campaigns.

How is the Learning Path structured?

  • Objectives
  • Segmentation and targeting
  • Customer profile characteristics (demographics)
  • Customer value – current and future
  • Customer lifecycle groups
  • Current and predicted behaviour in response and purchase
  • Email recommendation engines
  • Customer multi-channel behaviour (channel preference)
  • Euroffice targeted email marketing case study
  • Summary

Learning Objectives

  • Explain the six main segmentation and targeting approaches that could be used.
  • Effectively combine layering to your segmentation.

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This module is in the Email Marketing and Automation Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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