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Learning Paths

Review your use of different email types

Learn how to identify effective email types for use in different situations and review and improve your current emails

Module purpose

Most business owners today use email marketing campaigns to promote all sorts of services and products, from babysitting services to mobile phones and beyond. However, delivering the right type of email to a potential customer can be a difficult task to master.

In this module, we will show you how, when done correctly, email marketing provides business owners with the ability to reach more customers and, in turn, increased sales.

How is the Learning Path structured?

  • Objectives
  • Overview of different types of email
  • Understanding the reach of email
  • Welcome email
  • Newsletters
  • Promotional campaign
  • Seasonal/Special events (Black Friday/Cyber Monday)
  • Re-engagement or reactivation emails
  • Cart abandonment emails
  • Combining email types for lead nurture
  • Summary

Learning Objectives

  • Identify the key components of high-quality emails for different situations and applications
  • Evaluate the value of integrating email marketing as part of lead nurturing

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This module is in the Email Marketing and Automation Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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