Review your use of different email types
Learn how to identify effective email types for use in different situations and review and improve your current emails
Most business owners today use email marketing campaigns to promote all sorts of services and products, from babysitting services to mobile phones and beyond. However, delivering the right type of email to a potential customer can be a difficult task to master.
In this module, we will show you how, when done correctly, email marketing provides business owners with the ability to reach more customers and, in turn, increased sales.
How is the Learning Path structured?
- Overview of different types of email
- Understanding the reach of email
- Welcome email
- Promotional campaign
- Seasonal/Special events (Black Friday/Cyber Monday)
- Re-engagement or reactivation emails
- Cart abandonment emails
- Combining email types for lead nurture
- Identify the key components of high-quality emails for different situations and applications
- Evaluate the value of integrating email marketing as part of lead nurturing
This module is in the Email Marketing and Automation Learning PathView Learning Path
Individual members get full access to this and 4 other Learning Paths.Learn more about Individual membership Already an Individual or Business member?