Select an email supplier
Learn how to select the most appropriate email supplier for your business
Email marketing continues to be one of the strongest channels for ROI. To increase relevance through automated personalized messaging through the lifecycle, many businesses are deploying Marketing Automation so selecting the best fit for your business is critical.
This module gives a comprehensive review of the essential features of alternative email and marketing automation platforms, with recommendations based on different requirements.
How is the Learning Path structured?
- Review your current solution
- Determine your requirements
- Research the market
- Test the platform shortlist
- Make your decision and start the migration process
- Vendor criteria comparison
- Select the most appropriate email solution for your needs
- Effectively evaluate the features available in automated email marketing solutions