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Learning Paths

Select an email supplier

Learn how to select the most appropriate email supplier for your business

Module purpose

Email marketing continues to be one of the strongest channels for ROI. To increase relevance through automated personalized messaging through the lifecycle, many businesses are deploying Marketing Automation so selecting the best fit for your business is critical.

This module gives a comprehensive review of the essential features of alternative email and marketing automation platforms, with recommendations based on different requirements.

How is the Learning Path structured?

  • Objectives
  • Review your current solution
  • Determine your requirements
  • Research the market
  • Test the platform shortlist
  • Make your decision and start the migration process
  • Vendor criteria comparison
  • Summary

Learning Objectives

  • Select the most appropriate email solution for your needs
  • Effectively evaluate the features available in automated email marketing solutions

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This module is in the Email Marketing and Automation Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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