Select an email supplier

Learn how to select the most appropriate email supplier for your business

Module purpose

Email marketing continues to be one of the strongest channels for ROI. To increase relevance through automated personalized messaging through the lifecycle, many businesses are deploying Marketing Automation so selecting the best fit for your business is critical.

This module gives a comprehensive review of the essential features of alternative email and marketing automation platforms, with recommendations based on different requirements.

How is the Learning Path structured?

Objectives
Review your current solution
Determine your requirements
Research the market
Test the platform shortlist
Make your decision and start the migration process
Vendor criteria comparison
Summary

Learning Objectives

Select the most appropriate email solution for your needs
Effectively evaluate the features available in automated email marketing solutions

Any Paid Membership is required

This module is in the Email Marketing and Automation Learning Path

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