Learning Paths

Auditing and improving email deliverability

Learn how to review how many of your emails reach the inbox and understand techniques that can be used to increase delivery

Module purpose

Getting your emails delivered and into your subscriber’s inbox is essential to make the most of your email marketing. Poor deliverability means subscribers don’t see your messages. This leads to decreasing engagement and revenue.

This module shows you how to audit for deliverability issues and then take action to improve deliverability and manage your sender reputation.

How is the Learning Path structured?

  • Objectives
  • How much is poor email delivery limiting email marketing?
  • Understanding email delivery measures
  • What factors affect delivery?
  • Understanding and managing your sender reputation
  • Content assessment
  • Spam traps
  • Other IP broadcasting factors
  • Summary

Learning Objectives

  • Understand the fundamental elements of email marketing deliverability
  • Learn how to audit your current programme for deliverability problems and start to identify the underlying causes
  • Discover the ways to start improving your deliverability
  • Find the right tools to help you monitor your deliverability

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This module is in the Email Marketing and Automation Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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