Learning Paths

Create email contact strategy

Learn how to develop an email contact strategy that maximizes the opportunity for your emails to be engaged with by your audience

Module purpose

When you go through your inbox, you probably pay close attention to only a few emails. It’s no surprise when you look at the average number of emails received each week according to the DMA Email tracker.

This module will demonstrate how to utilize testing to decide upon the best type and frequency of emails to maximize engagement by understanding how emails are managed through your email service provider (ESP).

How is the Learning Path structured?

  • Objectives
  • Contact strategy
  • Sending frequency
  • Time of email delivery
  • Testing
  • Summary

Learning Objectives

  • Select the best time for broadcast
  • Select the best types of emails for an individual to receive
  • Improve pre-broadcast processes using checklists
  • Select the best email frequency

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This module is in the Email Marketing and Automation Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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