Learning Paths

Review email lifecycle automation options

Learn how to review your options for an email marketing automation programme and plan and implement improvements based on best practices to meet these requirements

Module purpose

The ability for email marketers to tailor their message to their audience in the context of their actions on a website is successful compared to other marketing channels.

This module will show you how to improve engagement with your emails across the entire customer lifecycle by sending automatic, real-time messages to a subscriber based on their actions combined with their profile.

How is the Learning Path structured?

  • Objectives
  • Email marketing automation
  • What are the benefits of email automation?
  • Email automation and the customer lifecycle
  • Integrating lifecycle emails with other channels and content
  • Examples of email automation in action
  • Email automation maturity
  • Summary

Learning Objectives

  • Effectively review your email marketing options across the customer lifecycle
  • Plan an email contact strategy for automated emails

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This module is in the Email Marketing and Automation Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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