Review email lifecycle automation options
Learn how to review your options for an email marketing automation programme and plan and implement improvements based on best practices to meet these requirements
The ability for email marketers to tailor their message to their audience in the context of their actions on a website is successful compared to other marketing channels.
This module will show you how to improve engagement with your emails across the entire customer lifecycle by sending automatic, real-time messages to a subscriber based on their actions combined with their profile.
How is the Learning Path structured?
- Email marketing automation
- What are the benefits of email automation?
- Email automation and the customer lifecycle
- Integrating lifecycle emails with other channels and content
- Examples of email automation in action
- Email automation maturity
- Effectively review your email marketing options across the customer lifecycle
- Plan an email contact strategy for automated emails