Learning Paths

Benchmarking email marketing performance

Learn the important metrics to review the effectiveness of your email marketing and how to compare them against published benchmarks

Module purpose

Interaction with email campaigns is typically measured through open and click-through rates. It is useful to review email response in this way, but if this is all you measure, you’re missing the bigger picture of assessing the value of email to your company and its customers.

In this module, you’ll learn important metrics to help you review the effectiveness of your email marketing and how to compare them against published benchmarks.

It includes updated information on how you can compare the business value generated by different types of email marketing activity compared to other channels using acquisition reports in Google Analytics 4.

How is the Learning Path structured?

  • Objectives
  • What are email marketing metrics?
  • Why your email metrics matter
  • Business metrics
  • Process metrics
  • Hidden metrics
  • Benchmarking against your competition
  • Summary

Learning Objectives

  • Understand the metrics that reflect the engagement of your email marketing
  • Benchmark your email marketing performance against competitors

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This module is in the Email Marketing and Automation Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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