Learning Paths

Review techniques to grow and improve email subscription lists

Learn how to use best practice approaches and techniques to grow and improve your list of subscribers

Module purpose

Growing an engaged email list is one of the most important parts of creating a successful email marketing strategy and for a lot of businesses and organizations, it’s also one of the most challenging. Luckily, there are a number of techniques you can use to grow your email subscriber list.

In this module, we will demonstrate why it is important to have a structured approach to collecting and maintaining your customer data and the important online and offline touchpoints that you need to consider when reviewing your list for quality.

How is the Learning Path structured?

  • Objectives
  • Setting list growing objectives
  • Technique 1: Define methods to build your house list
  • Technique 2: Use offline methods to build your house list
  • Technique 3: Use pop-ups to grow your list
  • Technique 4: Double or single opt-in?
  • List maintenance
  • Creating a common customer profile to improve list quality
  • Define options to keep your profile info fresh
  • Selective opt-out
  • Using sense and respond
  • Summary

Learning Objectives

  • Apply best practices to grow your subscriber list
  • Apply best practices to improve the quality of your subscriber list

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This module is in the Email Marketing and Automation Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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