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Learning Paths

Integrated SMS marketing

Learn how to successfully integrate text message marketing into your overall marketing automation plan

Module purpose

As mobile devices continue to improve and we become more and more reliant on them for both our work and social lives; it’s becoming increasingly important to ensure you have mobile included in your marketing mix.

This module will guide you through your entire campaign, whether you’re brand new to SMS marketing or a texting pro.

How is the Learning Path structured?

  • Objectives
  • Why is Short Messaging Service (SMS) marketing important?
  • How to start using SMS
  • Rules to follow and examples
  • Reviewing SMS applications and how to optimize them
  • Application of SMS in membership renewal campaigns
  • SMS campaign example
  • SMS is not just for promotion
  • Summary

Learning Objectives

  • Identify the key elements required for implementing successful SMS campaigns.

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This module is in the Email Marketing and Automation Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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