Create an effective e-newsletter
Learn how to review your use of e-newsletters for communications. You can use the recommendations to launch a new newsletter or make improvements to existing newsletters
E-newsletters are one of the most popular and enduring forms of email marketing. They can be used in all sectors to meet your communications goals.
In this module, we explore how effective e-newsletters, like all good newsletters, inform and entertain their audience with each send, while also featuring related products to encourage sales.
How is the Learning Path structured?
- What are e-newsletters?
- Setting goals and measuring your e-newsletter
- Audience and targeting
- Proposition and encouraging sign-up
- Layout and structure
- Frequency and timing
- Dos and don’ts
- Set communications goals and define an editorial schedule for an e-newsletter
- Review the content and creative elements needed for an effective e-newsletter