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Learning Paths

Create an effective e-newsletter

Learn how to review your use of e-newsletters for communications. You can use the recommendations to launch a new newsletter or make improvements to existing newsletters

Module purpose

E-newsletters are one of the most popular and enduring forms of email marketing. They can be used in all sectors to meet your communications goals.

In this module, we explore how effective e-newsletters, like all good newsletters, inform and entertain their audience with each send, while also featuring related products to encourage sales.

How is the Learning Path structured?

  • Objectives
  • What are e-newsletters?
  • Setting goals and measuring your e-newsletter
  • Audience and targeting
  • Proposition and encouraging sign-up
  • Layout and structure
  • Frequency and timing
  • Dos and don’ts
  • Summary

Learning Objectives

  • Set communications goals and define an editorial schedule for an e-newsletter
  • Review the content and creative elements needed for an effective e-newsletter

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This module is in the Email Marketing and Automation Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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