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Learning Paths

Review opportunities for using email for acquisition and retention

Learn how to recognize the different opportunities for acquiring and retaining customers using email marketing

Module purpose

Although many just think of email as a customer retention channel; email marketing works best as a relationship-building tool and is great for reaching new prospects, acquiring new customers, and retaining existing customers.

In this module, we identify the key elements needed for successful customer acquisition and retention using email marketing.

How is the Learning Path structured?

  • Objectives
  • Why is email marketing and automation important?
  • First-party and third-party email acquisition
  • Types of email for acquisition
  • Types of email for retention
  • Summary

Learning Objectives

  • Recognize opportunities for customer acquisition through email marketing
  • Recognize opportunities for customer retention through email marketing

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This module is in the Email Marketing and Automation Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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