Learning Paths

Privacy law requirements for digital communications

Learn about the general requirements of privacy laws that digital marketers should ensure their communications activities comply with

Module purpose

Most companies and brands will want to comply with these laws for ethical reasons and to ‘do the right thing’ by their customers but, there are also financial penalties.

This module focuses on consumer privacy and data protection laws which affect the main digital marketing channels including email marketing, search marketing, social media marketing, online PR and websites.

How is the Learning Path structured?

  • Before you begin
  • Objectives
  • Understanding consumer data privacy
  • Organizational data governance and data processing requirements
  • Obtaining consent for data collection under the European GDPR
  • The US CAN SPAM law
  • Summary

Learning Objectives

  • Summarize the main privacy law requirements that digital marketers need to comply with when managing a website, email or SMS messaging or advertising
  • Understand how different elements of data protection and privacy law such as governance and consent affect the collection and processing of customer data

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This module is in the Email Marketing and Automation Learning Path

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A modern training solution to help businesses grow through marketing

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Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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