Learning Paths

Review and improve mobile email effectiveness

Learn how to optimize email specifically for mobile devices

Module purpose

With the majority of marketing emails now opened on a mobile device, email with a mobile-friendly design is no longer just nice to have, it’s a must-have.

This module will show you ways of assessing how people use emails and ensure your emails render correctly on mobile devices.

How is the Learning Path structured?

  • Objectives
  • Why are mobile-friendly emails so important?
  • Subject length
  • Pre-header text
  • Concise copy
  • Effective image usage
  • Call to action
  • Mobile responsive email template design
  • Summary

Learning Objectives

  • Identify the key design elements of high-quality emails for mobile-friendly campaigns.

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This module is in the Email Marketing and Automation Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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