Increase your ROI with one of our marketing subscriptions

Learning Paths

Review and improve mobile email effectiveness

Learn how to optimize email specifically for mobile devices

Module purpose

With the majority of marketing emails now opened on a mobile device, email with a mobile-friendly design is no longer just nice to have, it’s a must-have.

This module will show you ways of assessing how people use emails and ensure your emails render correctly on mobile devices.

How is the Learning Path structured?

  • Objectives
  • Why are mobile-friendly emails so important?
  • Subject length
  • Pre-header text
  • Concise copy
  • Effective image usage
  • Call to action
  • Mobile responsive email template design
  • Summary

Learning Objectives

  • Identify the key design elements of high-quality emails for mobile-friendly campaigns.

Individual membership badge icon Individual
Business membership badge icon Business
Toolkit illustration

This module is in the Email Marketing and Automation Learning Path

View Learning Path

Individual members get full access to this and 4 other Learning Paths.

Learn more about Individual membership Already an Individual or Business member?
Login here

What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

Smart insights logo
CLOSE