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Audit email effectiveness

Learn how to audit the effectiveness of your email marketing as well as highlight where your emails are most and least effective

Module purpose

Understanding the value of your email marketing campaigns is important at an overall level and an individual email level. There are lots of metrics to measure your engagement, so it’s important to audit your current performance so you know where to start.

In this module, we will show you ways to effectively measure your level of engagement with subscribers and calculating ROI from email campaigns.

How is the Learning Path structured?

  • Objectives
  • What is an email marketing audit and why is it important?
  • Define the value of your email marketing to customers
  • Define the value of email marketing to your company
  • Auditing an individual email
  • Calculating the return on investment
  • Summary

Learning Objectives

  • Audit the effectiveness of your email marketing
  • Use different measures to review subscriber engagement with your list

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This module is in the Email Marketing and Automation Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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