Audit email effectiveness
Learn how to audit the effectiveness of your email marketing as well as highlight where your emails are most and least effective
Understanding the value of your email marketing campaigns is important at an overall level and an individual email level. There are lots of metrics to measure your engagement, so it’s important to audit your current performance so you know where to start.
In this module, we will show you ways to effectively measure your level of engagement with subscribers and calculating ROI from email campaigns.
How is the Learning Path structured?
- What is an email marketing audit and why is it important?
- Define the value of your email marketing to customers
- Define the value of email marketing to your company
- Auditing an individual email
- Calculating the return on investment
- Audit the effectiveness of your email marketing
- Use different measures to review subscriber engagement with your list