Goal-setting for email
Learn how to set goals using the information you’ve gained through benchmarking and analyzing your email marketing
You probably know that interaction with email campaigns is measured through open and click-through rates. While it’s meaningful to review email response in this way, if you fail to set goals you may not be able to determine what will make the difference to the success of your email marketing campaigns.
In this module, we show you how to set primary goals for your email marketing around efficiency and effectiveness, then focusing on activity after the click to help you assess conversion rates.
How is the Learning Path structured?
- Why is setting goals important?
- Overall goals
- Setting goals using a conversion model
- Creating email campaigns
- Set informed goals for your email marketing activities
- Create SMART objectives using a conversion model spreadsheet
This module is in the Email Marketing and Automation Learning PathView Learning Path
Individual members get full access to this and 4 other Learning Paths.Learn more about Individual membership Already an Individual or Business member?