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Learning Paths

Goal-setting for email

Learn how to set goals using the information you’ve gained through benchmarking and analyzing your email marketing

Module purpose

You probably know that interaction with email campaigns is measured through open and click-through rates. While it’s meaningful to review email response in this way, if you fail to set goals you may not be able to determine what will make the difference to the success of your email marketing campaigns.

In this module, we show you how to set primary goals for your email marketing around efficiency and effectiveness, then focusing on activity after the click to help you assess conversion rates.

How is the Learning Path structured?

  • Objectives
  • Why is setting goals important?
  • Overall goals
  • Setting goals using a conversion model
  • Creating email campaigns
  • Summary

Learning Objectives

  • Set informed goals for your email marketing activities
  • Create SMART objectives using a conversion model spreadsheet

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This module is in the Email Marketing and Automation Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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