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Learning Paths

Test and optimize subject line effectiveness

Learn how to optimize your email subject lines to increase your chances of engagement

Module purpose

By optimizing your subject lines for your target market, you can increase the chances not only that your email will be opened, but that it’s opened by the right people.

This module will equip you with the skills to improve your email subjects lines through testing based optimization.

How is the Learning Path structured?

  • Objectives
  • What is subject line optimization?
  • Why is subject line optimization important?
  • How to write your subject lines
  • Approaches to devising the subject line
  • Using emojis in email subject lines
  • Using personalization in email subject lines
  • Using a pre-header to improve user experience
  • How to test your subject line effectiveness
  • Tools for testing subject lines
  • Summary

Learning Objectives

  • Consider alternatives for subject line from common options
  • Test the engagement with your email subject lines
  • Optimize the subject lines of your email marketing

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This module is in the Email Marketing and Automation Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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