Test and optimize subject line effectiveness
Learn how to optimize your email subject lines to increase your chances of engagement
By optimizing your subject lines for your target market, you can increase the chances not only that your email will be opened, but that it’s opened by the right people.
This module will equip you with the skills to improve your email subjects lines through testing based optimization.
How is the Learning Path structured?
- What is subject line optimization?
- Why is subject line optimization important?
- How to write your subject lines
- Approaches to devising the subject line
- Using emojis in email subject lines
- Using personalization in email subject lines
- Using a pre-header to improve user experience
- How to test your subject line effectiveness
- Tools for testing subject lines
- Consider alternatives for subject line from common options
- Test the engagement with your email subject lines
- Optimize the subject lines of your email marketing