9 Digital Marketing Megatrends for 2018

9 megatrends across the 5 pillars of marketing today which every business should action

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The evolution of web experiences [interactive infographic]

Timeline shows the increasing complexity of web standards

This new HTML 5 infographic from Evolution of the Web reminds us about the power, but also the complexity of developing and delivering web services today.

It shows how the web standards delivered through different browsers (show on each timeline row) have changed from here:

to here:

The infographic itself shows the experiences it's possible to create today in HTML 5, but suggests the difficulty in making them compatible across different browsers. On a positive note, it shows that new standards are now generally implemented more quickly across browsers.

I've also posted this infographic since it gives and introduction to different web standards if you rollover the interactive version:

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here.

Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights.

Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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