Using emojis in marketing

Millions are 5G-ready, Facebook disagrees with ACCC recommendations, YouTube will never be "100% safe" for brands, Facebook to improve messaging privacy and new interracial couple emojis announced

This week's news roundup sees concerns raised about privacy when 5G is rolled out, with the Information Commissioner's Office raising concerns about personal data on a faster network. Facebook has also responded to the ACCC's initial recommendations, disagreeing with the suggested extra regulations. Google has admitted that there is very little chance YouTube will ever be totally brand-safe, although it is making changes to its advertising program to try and protect brands' reputations. Mark Zuckerberg has announced controversial changes to messanger apps, with auto-encryption set to be rolled out. Finally, it has been announced that interracial couple emojis will be available this year following a petition by Tinder. Find out more about each of these stories below.  

Millions ready for 5G but is privacy an issue?

Up to 15 million UK…

Chart of the day: Heavy users of messaging apps are extremely likely to want to use different emojis and have more variety

Emojis are one of the fastest growing languages worldwide. With more than 60 million emojis sent each day and 2,666 emojis in the Unicode Standard to choose from, it's hard not to notice the popularity of these small icons. They have gone far beyond simple characters. We are now seeing many brands tapping into emoji, stickers, GIFs, geofilters and other forms of content in a more conversational way. Despite this demand, the opportunity for brands in mobile messaging has been limited by the experience. If users want to expand their range of emojis they had to download separate emoji keyboards, apps or sticker packs to expand their choices. This chart shows that heavy users of messaging apps are extremely likely to want to use different emojis and have more variety. Therefore brands can tap into this desire…

How to use emojis for social and email marketing success

With more than 60 million emojis sent each day and 2,666 emojis in the Unicode Standard to choose from it's hard not to notice the popularity of these small icons. Emojis are no longer limited to text messages. Emojis are everywhere in movies, marketing campaigns, clothing, emails and even as bank passwords. But before you start packing emojis into your campaigns, we consider the best ways to incorporate emojis into your marketing strategy.

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Who uses emojis?

Emojis are not for everyone, you need to fully understand your target audience before you start including emojis in your content. According to Sproat Social, 60% of women use emojis frequently compared to 41% of men. They also reported that 75%…