From executive presentations to digital channel spreadsheets, we've got examples of digital marketing plans for early startups through to multinational enterprises
Whether you're starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the how, not just the why, of structuring their approach to digital marketing. Because of this, we have always included examples with our templates, regardless of the type of plan.
Sharing examples can also be useful for onboarding your team in the marketing planning process, or getting marketing strategy buy-in from senior management.
In this blog, I'll share examples of different types of marketing plans to help you decide how to scope and structure your own plan.
Marketing plans - the hardest part is knowing where to start
We regularly receive feedback from our members that step-by-step templates and guided examples are useful resources for marketing planning.
For example, our Free Member digital marketing plan template…
Chart of the Day: Research from Nielsen shows the popularity of Consumer Packaged Goods categories via Ecommerce
Fast moving packaged consumer goods (FMCG) aren't the most obvious types of products to buy online. In the early days of Ecommerce categories such as books, videos, fashion and electronic retail dominated. Yet this has changed. This new research shows how, particularly in some categories, a high proportion of some FMCG.
The chart shows how over 40% of consumers in the US have ever purchased online in categories such as Health, Personal Care, Household products and Pet Care. Even in the last three months, the figure is more than 30% suggesting a significant number of consumers are regularly buying in this category.
Although such non-food FMCG are popular when you look at food products such as fresh and frozen the figures are a lot lower - at the…