From B2B to E-commerce to Brands, we've got examples of digital marketing plans for early startups through to multinational enterprises
Whether you're starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the how, not just the why, of structuring their approach to digital marketing. Because of this, we have always included examples with our planning templates.
Sharing examples can also be useful for onboarding your team in the marketing planning process, or getting marketing strategy buy-in from senior management.
How example plans can help you
Are you looking for a very basic structure from which to start building a scalable digital marketing plan?
Are you approaching planning with only a very limited time to pull together any kind of digital plan right now?
Are you brand new to the planning process and unsure of what your first step should be?
If you answered yes to any of…
Chart of the Day: Research from Nielsen shows the popularity of Consumer Packaged Goods categories via Ecommerce
Fast moving packaged consumer goods (FMCG) aren't the most obvious types of products to buy online. In the early days of Ecommerce categories such as books, videos, fashion and electronic retail dominated. Yet this has changed. This new research shows how, particularly in some categories, a high proportion of some FMCG.
The chart shows how over 40% of consumers in the US have ever purchased online in categories such as Health, Personal Care, Household products and Pet Care. Even in the last three months, the figure is more than 30% suggesting a significant number of consumers are regularly buying in this category.
Although such non-food FMCG are popular when you look at food products such as fresh and frozen the figures are a lot lower - at the…
