How Trade Shows can thrive when combined with Digital Marketing

Trade shows were once the cornerstone of one’s calendar. Before the days of Google Hangouts, Skype and in fact e-mail, trade shows were a hub for industry professionals to network and for businesses to launch initiatives which they hoped would keep consumers and competitors talking for months to come. As Lima Curtis discussed in her article, what made trade shows so special is quickly being surpassed and made irrelevant in the digital age. Despite this trend, trade shows for pretty much every industry imaginable continue year on year and hundreds of thousands of people annually clear a space on their calendar to attend. So when products and services can be launched in an instant online, fellow professionals can be contacted with the click of a button and all of…

5 steps you should take when exhibiting at your first trade show

Preparing for a trade show can be a challenging experience. From the financial to the logistical, trade shows offer a massive range of benefits for your business but often demand an equally great amount of focus, work and commitment. If you've never exhibited at a trade show before, the entire process of preparing a booth and readying your sales team can seem unbelievably difficult. In this guide, we’ll look at five simple tactics and principles that you can use to make the process of preparing for a trade show more manageable.

Tip 1. Prepare a detailed, itemised and flexible budget in advance

Budgeting for a trade show is a far more involved and demanding process than most business owners and marketers realise. Preparing a detailed, itemised budget is the difference between running a…

7 ideas for exhibitors showing how you can integrate content marketing into your next event

Every B2B marketer is familiar with the lead generation and branding benefits of trade shows made possible by the highly focused audience of potential customers to the brand recognition you get from having hundreds, or with the right location, thousands of people view your display. Likewise consumer events can give similar benefits. With the increasing interest in content marketing over the last few years, I'm surprised that fewer marketers seem to be familiar with is the potential to create amazing online content from your trade show experience. From answers to questions to interviews with industry insiders, trade shows are great opportunities to create stellar content or integrate existing content assets. In this guide, we’ll share seven creative content ideas that you can put into action at the next trade show you attend. From time-lapse…

A tutorial example of using Facebook Ads for Event Promotion

Promoting live events might be the most challenging form of digital marketing campaign you will ever work on.  Or so it’s been my experience over the past few years with our monthly MnSearch events and one-off events like LocalU Twin Cities. Not only do you have to try to market an event based on features, benefits and price points, but you also have to try and convince someone that it’s worth taking time out of their work day or personal life, and drive across town to attend.  And all for 'One Night Only!'. This is the exact opposite from most Paid Search campaigns that can be built to be relatively 'Evergreen'. Because attendance can fluctuate greatly, and breaking even is often the priority goal, we are continually looking for very cost effective means of…

Get those seats filled with these many and varied tips from 10 Email marketing experts

Whether virtual or physical, events are a mainstay of marketing to engage new prospects and build relationships with existing contacts. When you’re responsible for marketing an event it might be something you only do a handful of times a year, so I’ve rounded up some tips from seasoned experts on how to use email to ensure you pack out your event. Read on to find out what you should say and how often to say it. Once you’ve read the advice below, continue on to the examples of event invite emails and why they work for everything else you need to get your event promotional campaign organised.

Justine Jordan, Marketing Director at Litmus

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