Join Dave Chaffey of Smart Insights in a new webinar highlighting the key success factors for marketing online in the business-to-business sector
Although digital marketing is not now a new discipline, it is evolving fast as the mega platforms like Facebook, Google and LinkedIn used by consumers and businesses offer new ways to engage their users and improve their monetisation .
But are you and your business keeping up? For a large number of businesses of different size, the challenges presented by online marketing are holding them back since they don't have a strategy. Falling behind with your digital strategy or not having a strategy at all means losing competitive advantage—something that no company can afford to do in today's fast-moving markets. So what can you do to improve the situation? How can you ensure that your online…
3 actions to kickstart Digital Transformation
Take a deep breath, you’ve managed to get the senior team to commit to a digital project and your digital transformation journey has started. The next stage requires a sprint! A big leap forward to catch up with or leapfrog the competitors. Here are three actions you can take now:
1. Benchmark against the competitors
2. Listen to your customers
3. Build a team
1. Benchmark your business against the competitors
Benchmarking will identify the biggest gaps and generate a priority action list. There are many tools available to enable you to benchmark your digital marketing capabilities as part of strategy development.
Strategic Benchmarking Tool
One of my favourites is this strategic benchmarking tool. It doesn’t require a lot of effort, so it’s painless, although the questions are thought-provoking. You could ask several team members to complete and then compare results. Simply select your answer from a drop down box…
