A tutorial and examples of adding captions and subtitles to videos
In the past, there were four main things that needed your attention in order to optimise your online videos for search engines; video title, description, category and tags. These things still apply but now there is another really useful tool. Closed captioning means that the content of your video is available in written word format which is something that search engines can read and identify.
What is closed captioning?
Closed captioning is the process of displaying text on a screen (e.g. on a TV programme or online video) to provide additional information to what is already being presented.
The reason it is termed ‘closed’ captioning is that only viewers who choose to activate them will see them. ‘Open’ captions are visible to all viewers.
Some people use the terms ‘captions’ and ‘subtitles’ interchangeably. However, captions are slightly different as they aim to describe what…
