Our quick Q&A guide answering the top 10+ questions on digital marketing we are asked
Since we launched Smart Insights, we have specialized in helping marketers answer the common questions around digital marketing, particularly related to digital marketing strategy and best practices. We found that although people can quickly understand the difference between the different digital marketing channels available like search, social media and email marketing, there is a lot more to digital marketing strategy than that. In fact, our co-founder Dr Dave Chaffey, has written an entire book on Digital marketing strategy and implementation, which is now nearing ten editions since there is so much involved with answering these questions accurately...
To succeed in digital marketing strategy you need to review your whole approach to marketing and your brand, that’s where many go wrong with digital strategy, by diving straight into the channels, without considering the bigger picture of their marketing…
From annual to 90-day planning that rocks
Has this happened to you?
You spend a ton of effort creating your marketing plan, you feel great about it. You’re going to move forwards with clarity on those important initiatives.
Tasks are planned week by week and resources allocated...
The ink has barely dried before the first curve ball arrives. You’re back to the plan, juggling and adjusting, trying to hold it together.
That’s frustrating enough, but it’s not long before the next curve ball. Redraw plans again. Soon you wonder why you spent the time trying to plan in first place.
The sand shifts so fast planning seems pointless.
You are not alone. I’ve seen it happen too many times.
The net result is:
People outside the team are frustrated because those bold initiatives with planned dates rarely happen as planned
People inside the team are frustrated. Continual chop and change kills productivity and is frankly demoralizing
You end…
