Avinash Kaushik is well known to web analytics aficionados as Google's analytics evangelist, for his book "Web Analytics An Hour a Day" and his Occam's Razor Blog, but I think his insights can help anyone involved aiming to improve their results from their web business - hence this post 'web business optimisation'.
So I was delighted that he agreed to this interview for "E-marketing Essentials". In a wide-ranging interview we cover everything from trends in analytics to practical tips to measure and improve online customer engagement and retention.
This is a wide-ranging interview covering issues from future trends in web analytics to practical tops such as the best way to measure engagment and retention. There are also some links to useful tools including the new survey tool the "€œwhere to start with test and learn"€ tips are great too. Enjoy!
Background - Avinash…
We have all seen the dramatic improvement in the capabilities of web analytics tools over the last few years, but how should organisations configure their web analytics tools and processes to drive the best insights?
In this E-marketing Essentials interview I talk to Gary Angel, a web analytics consultant with extensive experience of web analytics implementation best practice for many organisations.
Gary Angel is President and CTO of Semphonic, a a US-based consultancy that specialises in improving web analytics implementations to help companies drive results online.
Semphonic's team of analysts provide recommendations on web analytics implementations for the likes of American Express and O'Reilly.
Read Gary's blog for more of his insights on web analytics best practice.
Q1. What are the major challenges in deploying web analytics in 2008 as you…
The concept of segmentation, is of course, well-known to marketers but it is a term increasingly applied within web analytics. While analytics specialists may be up-to-speed on online segmentation options, most marketers won't have time to get-to-grips with the options.
So, I'm pleased to be present this interview with analytics specialist Hugh Gage to enlighten us about the online segmentation options.
For example segmentation is now a prominent tool within the latest versions of Google Analytics and Visual Sciences and it has always been easy to create granular segmentations in ClickTracks.
In this interview, I talk to web analytics consultant Hugh Gage of Engage Digital who was previously a senior analyst at Logan Tod & Co and before that Head of Online Planning and Buying at Manning Gottlieb OMD.…
In this E-marketing Essentials interview I ask web analytics expert Neil Mason for his thoughts on how we should assess social media sites and site channels. Many are talking today about Web 2.0 initiatives, but how do you monitor and improve their effectiveness.
Neil Mason, director and consultant at consumer analytics company Applied Insights is well regarded as a leading commentator on web analytics through his Analysing Customer data column on Clickz, and his work for the Web Analytics Association.
I have known Neil as a fellow web consultant for several years from when we have been speaking at conferences from E-consultancy and E-metrics. We haven't had a chance to catch-up FTF for a while, but I was keen to interview him by email get an update on using web analytics to assess customer participation Web 2.0 sites.
Q1. For me, community, participation…
