An interview with Dave Chaffey with Grant LeBoff
Affiliate marketing presents win-win opportunities, but can also fail to boost revenue if not executed strategically. In this latest talk, Grant LeBoff of the Sticky Marketing Club talks to Dr Dave Chaffey about his thoughts on how businesses can benefit from affiliate or 'partner' marketing. Watch the video below to find out how Smart Insights has used partner marketing to achieve some great results.
Transcript
In a noisy office or on a train but have no headphones? - No worries, you can always read the transcript below!
Grant Leboff: Dave, one of the things that I think, a lot of people have heard the term, but are a bit confused by it, is affiliate marketing. How can that be effective for businesses?
Dave Chaffey: I'd say affiliate marketing is not actually relevant for most business if you go for the tight definition of it which, for me,…
What is dynamic content and how can you use it to meet your objectives?
Any marketer will tell you that email marketing can be an excellent way of generating interest and revenue. In fact, almost three quarters of marketers (73%) think email marketing offers an ‘excellent’ to ‘good’ return on investment (Source: Email Marketing Industry Census 2016).
But how can you ensure your email messages really stand out from the crowd and go that little bit further to help your organisation meet its marketing and revenue objectives?
Dynamic content…the future of email marketing?
So what exactly is dynamic content? In short, it is any type of content that adjusts automatically so it can add immediate impact and help to make your messages more interesting and memorable. Not only does it make it easier for your brand to stand out in the inbox, but it’s a great step towards one-to-one communication.
If you ignore the…
Rob McLaughlin, Head of Digital Analytics at Sky explains the importance of a data-driven approach to modern marketing
Q. You recently moved from agency DigitasLBi, to join Sky as their Head of Digital Analytics. Why the move?
It has been a great experience working with my colleagues and clients at DigitasLBi, the breadth and depth of our engagements ensured interesting and challenging projects which really helped me continue to develop myself. I have been incredibly fortunate throughout my career to have been given the opportunity to work with some fabulous brands and high -growth businesses, DigitasLBi continued to add to that but the human aspect of that agency is something special. The agency is a collection of exceptionally bright and diverse individuals and one can only benefit from sharing space and time with them, I highly recommend the experience! More than any other role I have…
How to engage your audience by optimising every feature of your email
Every email that you send to your clients has distinct elements. There’s the subject line, of course, as well as headline and body, to name just a few. And every single one of those elements has a distinct role to play in emails that are either engaging and often read versus those that quickly land in the “trash” folder.
Take the body of an email: If your customers feel like they’re reading a generic piece of information that’s crafted for everyone, and not specifically for them, they’ll be turned off. That points to the importance of data gathering as a part of the email-crafting process. The more you know about customers beyond that email address—who they are, how old they are, what they like and don’t like—the more likely you can create sub-groups of emails that offer benefits and reasoning…
How classical PR tries to define its new role in an era of increasing digitalization and consumer-driven media outlets
In an era of increasing digitalization, traditional PR has been called “dead” for quite some time now. As a result, companies are looking for an alternative technique to raise awareness for their brands. Recently the term “Content-Seeding” has been mentioned more and more frequently, in this context.
However, if you look closely, there are distinctive differences between the two practices, which agencies and companies alike should be aware of. This article will illustrate those differences, offering a basis for digital marketers to choose the most effective strategy for their business based on industry standards, individual goals and resources.
The PR-Dilemma
First things first. What exactly is the problem classical PR is currently facing? After all, the decreasing demand for print media (from the daily newspaper to magazines being replaced by E-versions) isn’t news. However, the…
How to deliver successful email campaigns with little or no HTML knowledge
Email campaigns tend to be the bread and butter of what marketers do. They typically have high conversion rates compared to other marketing channels and are a quick and easy way to stay in touch with your contact lists. However, marketing staff are spending way too much time developing emails and not enough time focusing on activities that will give them a better ROI, such as future planning and developing successful data practices (according to the 2016 Email Industry Census).
How long does it typically take for your staff, or you, to build an email?
In Litmus’ ‘State of Email Production’ report the answers ranged from a few days to between one and two weeks, with 64% of participants being more likely to spend weeks rather than days. That’s a lot of time invested in something that will take…
How to avoid letting these PPC Myths Corrupt Your Marketing
Have you heard about some of these PPC (Pay Per Click) myths before? As so many businesses use PPC, it’s not surprising there are lots of myths about them. Over the years, PPC has changed and been updated. Some of the old strategies that were successful ‘back in the day’ are now outdated.
Common misconceptions have allowed many myths to spread and have negatively influenced how people understand PPC advertising.
There are many PPC myths out there so we’ve picked some of the most dangerous. The myths we’ve chosen are so believable, they have the potential to corrupt marketing strategies or stump success.
1. PPC guarantees instant and fast results
Some marketers quickly jump on the PPC train because they believe it will win instant results. In truth, sometimes you can see a rapid rise in traffic but it definitely does not guarantee positive results.
…
Recommended design patterns and best practices for retail Search Results Page
This is the 5th in the series looking at key Ecommerce pages, we hope it gives you some ideas for testing and improving your on-site search page. It's a key page on retail sites, since a high proportion of sessions can involve a search and typically average order is higher when a search takes place.
In the context of different types of user journeys, this page can sit in different places in the conversion path. It may support early stage research to help visitors learn more about your different product categories or services or it can be an end-stage conversion driver to match people to specific products as they search for specific product names, types and product labels/SKUs.
Key Ecommerce Search Results Page Wireframe requirements
This template provides an outline of the core elements, with colour coding definitions referenced in the Guide. UX and UI designs can vary across…
There are major obstacles to using brand awareness as a marketing objective
Over the past decade marketers have relied on quantity based measurements as a proxy for campaign performance. The volume of impressions, clicks and likes indicates that people see the ads and find them relevant and compelling.
But with the increase of ad blocking and bot frauds, as well as demand for more data transparency, evidence suggest that traditional metrics do a poor job is measuring sales, engagement and, ultimately, ROI. A study from the IAB and Ernst & Young confirmed this trend, estimating that $8.2 Billion are lost as a result of traffic frauds, bots frauds, ad block and other threats.
Specifically, the IAB found the following major reasons (the full report is in PDF form here):
$4.2 billion is lost due to “non-human traffic”
$1.1 billion is lost due to “malvertising-related activities”
$2.4 billion is lost due to…
The rise and rise of co-marketing partnerships as the new form of sponsorship
Last year Nike spent $6.2 billion on sponsorships. That's certainly one way to keep your brand awareness high. But for those of us who don't have a few billion burning a hole in our pockets, co-marketing partnerships can be a great way to open new markets, attract new customers or simply boost sales.
For example, the music streaming service Pandora partnered with Honda, Ford and Subaru to offer free music streaming to drivers. They gained 14 million new listeners and generated over 900 million in advertising revenue. Take a look at the infographic below to learn more about digital partnerships.
Thanks to CIM for publishing this infographic…
