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Upskill yourself and your team with our strategy and channel online courses

Improve your team's marketing knowledge and your business results with our actionable e-learning modules. Developed by expert digital marketing practitioners, consultants, trainers, and world-renowned speakers, all courses use a 'learn-through-doing' approach.

Our courses are integrated with our downloadable templates so you can create action plans to improve your online marketing as you develop your knowledge and your team.

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RACE Digital Marketing Planning Qualification

Learn how to create and implement a digital marketing plan using our acclaimed RACE Planning Framework that covers the full customer lifecycle. Once you pass the final online test you will gain your RACE-accredited certificate and badge to demonstrate your digital knowledge.

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Essential digital channel courses

We believe in the importance of an integrated marketing strategy, which is why we also offer additional courses that cover major digital channels for marketing, including SEO, content, and email. Learn how to audit your current performance, define objectives and goals, create a single channel strategy and integrate it into your wider marketing to monitor and report on success.

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    Social media marketing strategy e-learning course
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    Search Engine Optimization (SEO) E-learning course
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    Google Ads – Getting better ROI course
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    Email Marketing E-learning course
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    Google Analytics Course E-learning course
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    Content Marketing E-learning course
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    Improving website results E-learning course
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    Marketing Campaign Planning E-learning course

Get started with your Smart Insights membership

Join as an Individual or Business member and start improving your marketing

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Individual Membership

  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career
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Business Membership

  • Improve your (and your clients') results from marketing
  • Upskill and develop your marketing team
  • Get dedicated support on your journey
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