Get certified with our comprehensive e-learning

Upskill yourself and your team with our strategy and channel online courses

Improve your team's marketing knowledge and your business results with our actionable e-learning modules, exclusive to Business Membership. Developed by expert digital marketing practitioners, consultants, trainers, and world-renowned speakers, all courses use a 'learn-through-doing' approach.

Our courses are integrated with our downloadable templates so you can create action plans to improve your online marketing as you develop your knowledge and your team.

RACE Digital Marketing Planning Qualification

Learn how to create and implement a digital marketing plan using our acclaimed RACE Planning Framework that covers the full customer lifecycle. Once you pass the final online test you will gain your RACE-accredited certificate and badge to demonstrate your digital knowledge.


Essential digital channel courses

We believe in the importance of an integrated marketing strategy, which is why we also offer additional courses that cover major digital channels for marketing, including SEO, content, and email. Learn how to audit your current performance, define objectives and goals, create a single channel strategy and integrate it into your wider marketing to monitor and report on success.

  • Business Membership
    Social Media Marketing Strategy E-learning course
  • Business Membership
    Search Engine Optimisation (SEO) E-learning course
  • Business Membership
    Google Ads – Getting better ROI course
  • Business Membership
    Email Marketing E-learning course
  • Business Membership
    Google Analytics Course E-learning course
  • Business Membership
    Content Marketing E-learning course
  • Business Membership
    Improving website results E-learning course
  • Business Membership
    Marketing Campaign Planning E-learning course

Get started with Business Membership

Whether you need to upskill your team or grow your business, you'll have expert advice on one easy-to-access platform and the tools to apply them to see business results.

Benchmark current skills and performance using the Personalized Learning Plan to tailor learning based on specific needs.

Complete relevant e-learning courses with practical and actionable steps to improve business results. Monitor your team's progress with a team manager dashboard.

Integrate the knowledge you've gained by creating action plans and making improvements with downloadable templates.

What's included in Business Membership?

  • 250+ downloadable and online resources
  • Personalized Learning Plan assessment and score
  • Capability Assessment to benchmark company performance
  • Quick Wins - actionable, step-based and bite-sized learning modules
  • Exclusive access to 10 business-only toolkits
  • Exclusive access to comprehensive strategy and channel e-learning
  • A dedicated account manager to help you with your membership
  • Team dashboard to monitor team progress and usage
  • Individual dashboard to monitor your progress and usage
  • Unlimited licences/users
Smart insights logo