Digital marketing guides and templates
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You'll be joining the 150,000 Smart Insights members from 100 countries who trust our advice to plan, manage and optimize their marketing.
Improve your team's marketing knowledge and your business results with our actionable e-learning modules, exclusive to Business Membership. Developed by expert digital marketing practitioners, consultants, trainers, and world-renowned speakers, all courses use a 'learn-through-doing' approach.
Our courses are integrated with our downloadable templates so you can create action plans to improve your online marketing as you develop your knowledge and your team.
Learn how to create and implement a digital marketing plan using our acclaimed RACE Planning Framework that covers the full customer lifecycle. Once you pass the final online test you will gain your RACE-accredited certificate and badge to demonstrate your digital knowledge.FIND OUT MORE
We believe in the importance of an integrated marketing strategy, which is why we also offer additional courses that cover major digital channels for marketing, including SEO, content, and email. Learn how to audit your current performance, define objectives and goals, create a single channel strategy and integrate it into your wider marketing to monitor and report on success.
Whether you need to upskill your team or grow your business, you'll have expert advice on one easy-to-access platform and the tools to apply them to see business results.
Benchmark current skills and performance using the Personalized Learning Plan to tailor learning based on specific needs.
Complete relevant e-learning courses with practical and actionable steps to improve business results. Monitor your team's progress with a team manager dashboard.
Integrate the knowledge you've gained by creating action plans and making improvements with downloadable templates.