Value/Importance: [rating=3]
Recommended link: Pinterest blog announcement about Pinterest Web Analytics
Until today Pinterest, like Twitter, has been weak at providing insights to marketers about which content is popular for their company pages. It didn’t have the equivalent of the Facebook or LinkedIn Page Insights for example.
Instead companies have used tools like Pinreach, Pinfluencer and Reachli (formerly Pinerly) to find out which boards and pins were popular and who was influential in sharing content.
It’s good to see Pinterest Analytics isn’t a pre-announcement and it’s available from today. I have just set ours up. Here’s how:
The other analytics options, that’s Most Recent, Most Repinned and Most Clicked are visual representations and not so valuable…
However, you can use the Export option if you want a report of posts in the time period - custom time periods are available up to November 2012.
We hope this alert is useful to help you see how effective your Pinterest content marketing is.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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