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How to setup the new Pinterest Analytics

Author's avatar By Dave Chaffey 12 Mar, 2013
Essential Essential topic

Pinterest releases new analytics service for verified businesses

Value/Importance: [rating=3]

Recommended link: Pinterest blog announcement about Pinterest Web Analytics

Our commentary on Pinterest Analytics

Until today Pinterest, like Twitter, has been weak at providing insights to marketers about which content is popular for their company pages. It didn’t have the equivalent of the Facebook or LinkedIn Page Insights for example.

Instead companies have used tools like Pinreach, Pinfluencer and Reachli (formerly Pinerly) to find out which boards and pins were popular and who was influential in sharing content.

How to use the new Pinterest Analytics

It’s good to see Pinterest Analytics isn’t a pre-announcement and it’s available from today.  I have just set ours up. Here’s how:

  • Step 1. Setup a verified Pinterest business account as we explained when these were introduced in November 2012.
  • Step 2. to the New Look - top right
  • Step 3. Select Analytics from the company menu - again top right
  • Step 4. Review Analytics. Simple! You will then see these options.From a quick review the overall Site Metrics tab is most useful for reporting.The figures are for daily averages. These are at a relatively low level for us daily, but monthly reach and repins still make Pinterest a useful part of our online mix albeit less significant than LinkedIn, Facebook and Twitter. Aggregate monthly figures would be more useful.

The other analytics options, that’s Most Recent, Most Repinned and Most Clicked are visual representations and not so valuable…

However, you can use the Export option if you want a report of posts in the time period - custom time periods are available up to November 2012.

We hope this alert is useful to help you see how effective your Pinterest content marketing is.

Auhtor's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site,, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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