Value/Importance: [rating=3]
Recommended link: Pinterest blog announcement about Pinterest Web Analytics
Until today Pinterest, like Twitter, has been weak at providing insights to marketers about which content is popular for their company pages. It didn’t have the equivalent of the Facebook or LinkedIn Page Insights for example.
Instead companies have used tools like Pinreach, Pinfluencer and Reachli (formerly Pinerly) to find out which boards and pins were popular and who was influential in sharing content.
It’s good to see Pinterest Analytics isn’t a pre-announcement and it’s available from today. I have just set ours up. Here’s how:
The other analytics options, that’s Most Recent, Most Repinned and Most Clicked are visual representations and not so valuable…
However, you can use the Export option if you want a report of posts in the time period - custom time periods are available up to November 2012.
We hope this alert is useful to help you see how effective your Pinterest content marketing is.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Turbocharge your results with this toolkit containing 11 resources
The Social Media Marketing toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
TikTok’s algorithm doesn’t care about your brand’s follower count. It doesn’t care about your blue tick or your quarterly marketing budget. What it does care about – obsessively – is authentic human connection and interest. The most successful brands on …..
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and structure your campaign strategy If you have an upcoming marketing campaign for a new product feature, or a holiday promotion that …..
