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LinkedIn closes two key services

Author's avatar By Dave Chaffey 23 Jan, 2013
Essential Essential topic

LinkedIn Answers and Events are no more, giving new impetus to Quora?

Importance: [rating=3]

A couple of relatively small changes in LinkedIn to be aware of if you use LinkedIn as a B2B marketer or for professional development. The two closures which were not announced by the blog since not positive news, but hidden away in the Help Centre are:

  • LinkedIn Answers - this closes at the end of January 2013. I personally haven’t used it so much recently and wonder whether the better categorisation, filtering and rating in Quora have been the death-knell. A reminder to take a look again at Quora - which has high levels of activity in some areas, for example SEO.

    To help Answer Digital Marketing Questions try the Smart Insights Answers forum and Smart Insights LinkedIn Group where we have Q&A across the full range of digital activities.

  • Linked In Events - this actually closed back in November. This was still used quite actively by attendees and was a good way for organisers to flag event and people to arrange to network, but LinkedIn now sees it as less important relative to company pages. That’s the takeaway here for event organisers - to try to build up interest in people following your company.
Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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