Facebook release new best practice guide for Facebook Pages
This week Facebook released a new guide titled "Best Practice Guide: Marketing on Facebook". We think it's really helpful since it has different models to help you think about how to market better with Facebook. But these aren't details on advertising rather the frameworks help you plan or review your Facebook strategy - thee five guiding principles are particularly useful I think. For each, they give you give steps of tools you can use to reach and engage your audience.
The Facebook Ecosystem
Facebook suggest that your Facebook page is at the core of your Facebook marketing. As you post content and offers and interact with your audience then you can engage and amplify. Naturally they suggest Facebook Ads are a big part of this.
They don't highlight the importace of understanding your audience and developing the right types of content and offers to encourage Liking - there's more to it than Ads as they suggest!
Five guiding principles for Facebook strategy
These are the five areas to support Facebook strategy they recommend. For each there are more details as we show below.
An example of the 5 Steps to Facebook strategy
For each of the Five Principles Facebook suggest five steps to consider with examples - great. I like the way they're not just about selling, but market research and new product development too.
So we hope you find this as interesting as we did. What do you think?
You can download the full PDF here.