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The Reality Behind The Check-In

Author's avatar By Danyl Bosomworth 12 May, 2011
Essential Essential topic
Proximity marketing

This is an interesting infographic on the reality of marketers seeking to leverage social location-based check-ins, whether it's Facebook Places or Foursquare. There's been a lot of hype - mostly between early adopters it would appear - about check-ins. So, even though this is US data, what are the take-aways?

  • Be realistic and targeted - smartphone's are still only owned by half of the population, and roughly half of those have privacy concerns or feel that there's no motivation to bother
  • Provide a motivation - Check-in % is high amongst smartphone users and the three main motivations are to meet people, learn about the location or actively promote it
  • Are you the right location type - People are most likely to check in at places to eat or drink - where others gather to socialise (restaurants, cafe's, pubs/bars and clubs)
  • Play to your strengths - People are more likely to interact with large brands, yet they're more likely to share interactions with small businesses to friends

Author's avatar

By Danyl Bosomworth

Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.

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