How sophisticated are your Adwords campaigns? [Infographic]

We like this simple PPC advice released by Finch on how to implement and optimize a PPC campaign for ecommerce sites, though it can be adapted across different sectors.

It's a useful checklist for those who are perhaps new to managing adword campaigns, in 9 steps for planning, execution and monitoring your campaign. For in-depth advice on how to manage and review AdWords for marketing managers working with specialists in-house or in company, see our 72 page 7 Steps to AdWords Success Guide. 

Here's a summary of the tips from the infographic.

• 1. Optimise for visits
• 2. Optimise for conversions
• 3. Maximise your ad creative - see our tips
• 4. Define your keyword management strategy
• 5. Reveal all of your inventory.
• 6. Target your visitors.
• 7. Optimise for revenue
• 8. Optimise for profit ad
• 9. Finally, see how your adwords rank.