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Word of mouth marketing [infographic]

Author's avatar By Danyl Bosomworth 02 Dec, 2011
Essential Essential topic

Whilst it's not the best designed infographic, it contains some really interesting stats. The "offline conversations" stat is intriguing, we've not all changed so much then!

I'm not sure how you separate 'WOM" from 'social media though', it's all people sharing information?

Author's avatar

By Danyl Bosomworth

Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.

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