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The Growth in cross-border Ecommerce [Infographic]

A new report from eBay mapping the flow of international sales

Value to retailers:

Recommended link: eBay cross-border Ecommerce sales report

eBay commissioned Nielsen to conduct a research study on the importance of cross-border / International Ecommerce sales in six key markets around the world – the United States, the United Kingdom, Germany, Australia, China and Brazil. The output is this interesting infographic which shows the main flows of traffic (click to enlarge).

Global-Cross-border-Ecommerce-Statistics

The report makes the analogy of cross-border Ecommerce with the Spice routes of the past between Asia and Europe. The report certainly provides support for investing in approaches to localise Ecommerce merchandising to market needs. Just within these six markets:

  • Cross-border online shopping will be worth $105 billion this year with 94 million consumers regularly buying from overseas websites.
  • By 2018, this will increase nearly 200% to $307 billion with 130 million cross-border online shoppers.
  • Among those surveyed, the US (45%) is the most popular overseas market to buy from, followed by the UK (37%), mainland China (26%), Hong Kong (25%), Canada (18%), Australia (16%) and Germany (14%).

The full report also offers more insight on types of cross-border shoppers and how to overcome trust factors.

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here. Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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