A new report from eBay mapping the flow of international sales
Value to retailers:
Recommended link: eBay cross-border Ecommerce sales report
eBay commissioned Nielsen to conduct a research study on the importance of cross-border / International Ecommerce sales in six key markets around the world – the United States, the United Kingdom, Germany, Australia, China and Brazil. The output is this interesting infographic which shows the main flows of traffic (click to enlarge).
The report makes the analogy of cross-border Ecommerce with the Spice routes of the past between Asia and Europe. The report certainly provides support for investing in approaches to localise Ecommerce merchandising to market needs. Just within these six markets:
- Cross-border online shopping will be worth $105 billion this year with 94 million consumers regularly buying from overseas websites.
- By 2018, this will increase nearly 200% to $307 billion with 130 million cross-border online shoppers.
- Among those surveyed, the US (45%) is the most popular overseas market to buy from, followed by the UK (37%), mainland China (26%), Hong Kong (25%), Canada (18%), Australia (16%) and Germany (14%).
The full report also offers more insight on types of cross-border shoppers and how to overcome trust factors.