Value to retailers: [rating=4]
Recommended link: eBay cross-border Ecommerce sales report
eBay commissioned Nielsen to conduct a research study on the importance of cross-border / International Ecommerce sales in six key markets around the world – the United States, the United Kingdom, Germany, Australia, China and Brazil. The output is this interesting infographic which shows the main flows of traffic (click to enlarge).
The report makes the analogy of cross-border Ecommerce with the Spice routes of the past between Asia and Europe. The report certainly provides support for investing in approaches to localise Ecommerce merchandising to market needs. Just within these six markets:
- Cross-border online shopping will be worth $105 billion this year with 94 million consumers regularly buying from overseas websites.
- By 2018, this will increase nearly 200% to $307 billion with 130 million cross-border online shoppers.
- Among those surveyed, the US (45%) is the most popular overseas market to buy from, followed by the UK (37%), mainland China (26%), Hong Kong (25%), Canada (18%), Australia (16%) and Germany (14%).
The full report also offers more insight on types of cross-border shoppers and how to overcome trust factors.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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