The Fails and Fixes of using SMS for marketing
As consumers are more on the move, shopping and researching using their mobile devices, getting their attention with SMS is a good option many marketers may be underusing. Yet...
Engagement rates for SMS/Text are 6-8x higher than emails and 90% of SMS texts are read within 3 minutes of receipt.
This infographic from West Interactive shows however that even though it's a good medium, there are dangers lurking since mobile users are highly aware of unsolicited texts and opt-out rates can be high. It recommends to ' Co-ordinate your messages across your channels, be aware of country specific legislation and test load times for a good UX.'