Global Web Index' latest research confirmed that online shopping has now become a mobile-first activity. This change indicates the changing behaviors towards online shopping as more users turn to mobile.
According to Global Web Index mobile will 'pave the way for location-based retail, AR shopping experiences, social commerce, and mobile payments to take on a more prominent role in the consumer’s path to purchase'.
By Jessica Wade
I was previously the Social Media Executive for Smart Insights and managed all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.
Turbocharge your results with this toolkit containing 6 resources
The Digital Experience Management toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Dr Dave Chaffey’s annual review of the marketing trends that will matter for B2C and B2B marketers in 2026 In my review this year, I’ll be again be aiming to keep it practical for marketers since I will recommend trends …..
Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..
Audit your MarTech stack and quickly compare 30 different types of digital marketing tools available at different price points for businesses As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give …..
