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How SMEs use online marketing [Infographic]

Author's avatar By Susanne Colwyn 29 Apr, 2014
Essential Essential topic

Research on UK SME usage and attitudes to online marketing

Over 188 UK small and medium business responded to Browser Media's survey at the London Business Show, providing insight into how SMEs are using and investing in online marketing today. We think you will relate to their findings.

79% felt the website was critical to their marketing, yet 28% are happy with their Google rankings and 4 in 10 are investing in their websites!

The survey highlighted:

  • SME managers and owners are familiar with social media marketing, email marketing and SEO.
  • Over 50% manage their digital activities in-house and one third have Agency support.
  • The least familiar online marketing tactics are content marketing, affiliate marketing and inbound marketing.


Summarising the research, Joe Friedlein, Founder and Managing Director at Browser Media said:

'It’s heartening to find that SMEs understand that their website can be a valuable business asset but equally concerning that only half invest in promoting it more broadly. It’s a bit like setting up a new retail outlet and then only telling family and friends how to find you. In order to attract new customers and grow their businesses, these SMEs need to think like a big brand and make more noise online.'

Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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