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How marketing budgets are shifting in 2016 [#ChartoftheDay]

Author's avatar By Robert Allen 06 Jun, 2016
Essential Essential topic

Digital budgets increase in 2016

Good news for digital marketers where they can make the business case for more investment in digital media and technology! Over half of digital marketing departments will see growing budgets this year. Some 55% of organisations will be either increasing both their digital budget along with the overall spend or shifting existing budget to digital, leaving digital with more to play with. Only 11% are decreasing digital budgets, and less than a third are just keeping it the same.

Provided you can prove ROI and justify digital spending, your budget should be fairly safe. The all important analytics will prove crucial here. Make sure to have data to hand to prove things like how much value your customer acquisition strategy is generating when you compare acquisition costs to customer lifetime value. If you're lucky you'll be in the half of digital marketers who see their budget increased this year, but don't get complacent, next year you must be able to justify how you spent it!

marketing budgets 2016 graph

Author's avatar

By Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

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