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Most marketers understands what sales need from them

Author's avatar By Robert Jones 04 Jul, 2017
Essential Essential topic

Chart of the day: Most marketers are empowered to collaborate with sales

Research has found that marketing and sales are aligning more than ever, sharing insights and metrics. The study shows marketers usually understand what sales need from them.

The positive results from Salesforce show:

  • Marketers understand how they impact individual customers.
  • Marketers believe they send high-quality leads for the most part and marketing and sales share common goals and metrics.
  • They both also share data and imp[ortantly marketers understand what sales need to succeed and how they can assist with that.

The results suggest that sales and marketing metrics and goals are aligning, that they have regular communication and empathy for each other. In turn, supporting each other to succeed. This research is very positive for the effect marketing has on sales, in supporting their efforts. Perhaps marketers are now targeted on leads, quality of leads and how they actively impact sales. Whatever the reason, it's a good thing for both sales and marketing.

Author's avatar

By Robert Jones

Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.

This blog post has been tagged with:

Sales and Marketing Integration

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