What is Digital Transformation and what can hamper it?
This new infographic summaries a new report from Infomentum exploring barriers and steps to digital transformation.
It starts with a definition of digital transformation, which although by Brian Solis, isn't as dynamic as you might expect. It also doesn't get to the main success factors which, for me, are people, process and tools in that order. Here's the definition James Carson and I cooked up in our Digital transformation toolkit:
"Digital Transformation: A staged programme of business improvements to People, Process and Tools tools used for integrated digital marketing to maximize the potential business contribution of digital technology and media".
The infographic goes on to explore the barriers and how to overcome them but keeping them straightforward for a CEO. Possibly too simple, but the second part of the infographic does highlight the success factors and reason for change.
To download, see the Infomentum site for their Digital Transformation report and infographic. For a more detailed approach which is pitched more as Digital Transformation for the Marketing director or manager, see our Digital Transformation Toolkit and infographic.
Also covering Digital Transformation on Smart Insights this week, we published an interview with Ann Holman, a consultant at PwC who gives her recommendations on getting buy-in for Digital Transformation.